How do you create a sustainable fashion image? We needed to rethink the fashion editorial process to reduce its environmental impact.
Focused on minimizing energy consumption by using AI to generate a single background. Featured an upcycling brand to reinforce sustainability both visually and conceptually.
> Art Direction
> Photography
> Production
CREDITS
AD : @by.shubee @iris__laricheva @max.khomenko
Photographer: @by.shubee
Styling: @iris_laricheva
Creative retouching : @max.khomenko
Model: @rimaoooooo
MUA: @katerynazozulia_makeup
Sustainability consultant : @yulya.solodienka
Mentor : @rotemrachel