SHUBHIE GOSWAMYABOUTCONTACT                INDEX
BORDER CONTROL w/  Diesel
2024

Inspired by Diesel’s sex-positive storytelling, Everybody Has Kinks is a cheeky, provocative campaign that merges reality and fiction. Set in an airport security checkpoint, the concept draws from the viral TSA tray trend on TikTok—juxtaposing the mundanity of travel with the unexpected contents of people’s bags.

As each character passes through security, X-ray scans reveal kinky surprises—vibrators, cuffs, latex—contrasting their “respectable” exteriors. Diesel’s bold branding is woven into the reveals, with TSA screens flashing messages like “FLAGGED” and subtle shots of Diesel denim and accessories.


> Art Direction
> Photography
> Video
> Production
> Print Design

>





CREDITS

AD, Photographer and Videographer : @by.shubee

Models : @jeantuke @_alice_wanderland_ @praktea 
Stylist : @iris_laricheva
MUA : @kiyane.guitton
Hair : @sere_naty
Gaffer : @ben_torres_elbicho
Set Design : @iris_laricheva and @by.shubee
Video Effects : @pacomefantome

Special Thanks  :  HTDS for the equipment 

SHUBHIE GOSWAMYPORTFOLIO 2025