Create a campaign to reposition J’adore for Gen Z while retaining Dior’s iconic brand codes. The solution had to be future-proof,
not just for one campaign.
Focused on TikTok and Instagram formats to meet Gen Z where they are. Retained the gold and floral codes of Dior but modernized it by integrating dance trends, making luxury playful and relatable.
> Art Direction
> Video
> Production
CREDITS
AD : @artemandreasian @violetteprenantcorric AND @by.shubee
Dress by @___queralt___
Model : @marion_motte_
MUA : @celine_durey
Gaffer : @yann_denis_
Camera Operator : Maxime Pau
Director : @by.shubee
Editor : @by.shubee and @artemandreasian
Mentor : @antoineasseraf