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LOEWE THEATRE OF LIFE IFM X LOEWE2024
Creation of a magazine project for Loewe, both with an innovative editorial positioning and Creative Direction. Rethink Loewe’s magazine format. Our critique was that it felt like an advertisement for the brand rather than a space to tell stories.

Keeping the theme of elevating the mundane, as Loewe has done with multiple collections, we reimaged the magazine with a focus on people and their stories. The editorials within were also art directed with the concept of making the ordinary extraordinary in mind, through a playful yet sophisticated approach.  


> Art Direction
> Photography
> Print Design
> Production















CREDITS

Global Art Direction and Concept:  @diane.serfati @inesmarlopes @noemifinel @by.shubee @arturor.ruiz  AND @stixkormendi

Mentors : @stephanewargnier, @alicelitscher, @fabricepaineau, @laureguilbault and @julietravaillealifm

SHUBHIE GOSWAMYPORTFOLIO 2025